Strong traditions connecting New Mexico
Featured Campaigns
The people, programs, and seasons that define New Mexico agriculture — and how you can be part of them.
Featured Campaigns
Matriarchs of New Mexico Agriculture
Honoring the women who've devoted their lives to advancing New Mexico agriculture — the leaders, mentors, farmers, and ranchers shaping our state. Featured in recognition of the UN International Year of the Woman Farmer.
Read their Stories
The Logo Program
When you see the Taste the Tradition® or Grown with Tradition® logo, you're buying genuine New Mexico. Established in 2000, NMDA’s free Logo Program supports agricultural and NM food-based businesses through cost-share reimbursements, marketing opportunities, and more.
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Get Your Fix
The program educates retailers across the country, who then order and sell New Mexico-grown chile — often incorporating it into deli, bakery, and regional foods. New Mexico green chile is now found at more than 30 different retail chains and over 2,000 stores nationwide.
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Chef Ambassador Program
The New Mexico—Taste the Tradition® Chef Ambassador Program was created by the New Mexico Department of Agriculture’s Marketing and Development Division (NMDA) out of a need and desire to create a larger voice for New Mexico agriculture and leave a lasting impact on buyers and consumers both in-state and nationally.
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The $5 Challenge
The Elevate New Mexico Agriculture $5 at a Time campaign aims to inspire every New Mexico household to spend $5, or increase their spending by at least $5 per week, on New Mexico agriculture products year-round.
Show Your Support
Holiday Lookbook
Shop New Mexico this holiday season. Stay tuned for this season's lookbook!
See last year's lookbookKnow someone who deserves the spotlight?
From matriarchs to makers, New Mexico agriculture is full of stories worth telling. Reach out to our Marketing & Development team to nominate a campaign feature.